The journey map is one of the most the common artifacts of a user experience design process—and yet, one of the most underrated.
The main idea is to create a complete, "zoomed out" vision of the entire customer experience in one place. Usually this starts at the beginning of the marketing funnel, with problem awareness, and can flow all the way through toward purchase, upsell, and recommendation.
Remember: building a single feature is never enough. Great products support their customers from the moment they arrive on their site until they get value, upgrade, recommend, and beyond.
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I loved the lightweight experience of Shuffleboard. It felt like Jackbox for a business workshop… and it really did help us get productive input from a large group of people at once. I think I’d want to use this tool even if I was doing an in person session!
The best part of Shuffleboard is how everyone joins just by clicking a link. I can immediately collect everybody's ideas in a transparent way, but stay in control of the chaos and finish the meeting with an actionable, shareable plan.
